Go Global

    Expand into the global market retaining a solidified position in Korea as No. 1 for sustainable growth

    Achieve global Top 7 in 2020, breaking away from 2nd-tier group

Service Excellence
“Provide the kindest customer service and second-to-none customer response”

    Serve customers always with kindness based on instinctive behavior and intuitive understanding

    Respond promptly to customer requests. Furthermore, we provide a pro-active service that relieves customers of the need to make request

Global Competence
“Hold a dominant position among global competition through continuous innovation of cost and quality”

    Ensure global competitiveness in cost and quality through new ideas and continuous R&D investment

    Product differentiation and localization through innovation with respect to non-cost competitiveness

Respect Talent
“Respect talents and develop them as the best as possible”

    Evaluate employees fairly and provide them with a reasonable and rational reward system based on their performance

    Create a great work place

Safety & Ethics

    Place the utmost on the safety of customers, employees, and partners’ employees

    Be honest to myself, honest to my company, honest to my customers, and finally honest to society

    Transparent and fair competition